Digitalnosti

Country: Bulgaria

My role ━

Brand Identity
Web Design
UI/UX Design

Digitalnosti.bg is a Bulgarian non-profit platform dedicated to empowering local entrepreneurs with knowledge and tools in digital marketing. The foundation aims to bridge the gap between global digital trends and the Bulgarian business landscape by providing accessible, practical content on topics like SEO, social media strategy, and online advertising.

R: 16

G: 122

B:101

R: 255

G: 255

B:255

Creative Process

Research & Inspiration: I began by analyzing the digital marketing landscape in Bulgaria and identifying the need for a platform that combines modern design with local relevance.
Concept Development: The concept centered on merging a custom typeface inspired by Slavic scripts with digital motifs, symbolizing the fusion of tradition and technology.
Sketches & Mockups: Initial sketches explored various typographic treatments and iconography. These evolved into detailed mockups, focusing on clarity, readability, and a welcoming user experience.
Refinement: Iterative testing and feedback led to adjustments in color schemes, typography, and layout to enhance user engagement and accessibility.

Final Deliverables

Logo & Visual Identity: A distinctive logo combining Slavic-inspired typography with digital elements, reflecting the platform’s mission.
Website Design: A fully responsive WordPress site featuring educational articles, tutorials, and community forums.
UI Elements: Custom-designed icons, buttons, and navigation components that align with the brand’s aesthetic.
Mockups & Prototypes: High-fidelity mockups and interactive prototypes to guide development and ensure design integrity.

Outcome / Feedback / Learnings

Outcome: The website successfully launched, providing a valuable resource for Bulgarian entrepreneurs seeking to enhance their digital marketing skills.
Feedback: Users appreciated the platform’s clear structure, engaging content, and the blend of modern design with local cultural references.
Learnings: This project reinforced the importance of cultural context in design, highlighting how local elements can strengthen user connection and trust. Additionally, it underscored the value of user-centered design in creating accessible and effective digital experiences.