Country: Bulgaria
Branding, website, social media, video content, and merchandise design
Kivi.bg is a Bulgarian lifestyle and apparel brand specializing in designer t-shirts, custom prints, and expressive merchandise. Their products blend originality with high-quality materials, appealing to a youthful audience that values individuality and creativity.
I was responsible for building the brand from the ground up — shaping its identity, designing the website, managing social media presence, producing videos, and even creating merchandise graphics.
I started by building the visual identity from scratch. The goal was to make Kivi.bg feel bold, modern, and expressive — just like the designs themselves. I experimented with logo ideas that felt fresh but timeless, then paired them with a color palette and typography system that would look great both online and on physical products. To keep everything consistent, I pulled it all together into a simple brand guideline.
Once the identity was set, I moved on to the website. The focus was on keeping it clean and easy to shop, while still highlighting the creativity behind the brand. I made sure it looked just as good on mobile as it does on desktop, since most customers discover the brand through social media. Each product page was designed to tell a bit of a story, not just show a shirt.
Social media was a big part of the launch. I made sure that all posts and ads looked consistent and instantly recognizable as Kivi.bg, yet diverse and fun to look at.
I also mapped out a content strategy for Instagram and TikTok, mixing lifestyle shots, product showcases, and playful posts to keep the feed engaging. Video was central to Kivi.bg’s launch, especially on TikTok. I handled the entire process — from writing and filming to acting and editing — ensuring each video felt authentic, engaging, and platform-native. This hands-on approach allowed the brand to connect naturally with audiences while keeping a consistent, modern identity.
Since Kivi.bg is all about wearable creativity, I also designed all the actual t-shirt graphics. Some were part of core collections like Bellezza and Subtle Mood, while others were custom pieces for clients. To push the brand further, I also designed mugs and other lifestyle products — so the brand could live beyond clothing and into everyday life.
© 2025 Borislav Ignatov All rights reserved.
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