Country: Germany
Illustration, Poster Design, Ad Banners, Social Media Design
Love, Wine Berlin is an organic cider and wine shop based in Berlin, Germany, distributing some of the finest wines and ciders from around the globe. More than just a shop, it’s a vibrant, personality-driven brand with a taste for the unconventional.
I was brought on board to design the full set of illustrations for their webstore and to create additional assets for posters, advertising banners, and social media campaigns. The creative brief? “As trippy as it goes” — a visual world that is weird, colorful, funky, modern, and full of movement.
The client wanted a brand universe that didn’t just stand out but pulled people in — something bold, humorous, and unmistakably different from the polished minimalism common in the wine industry. The work had to communicate quality while leaning fully into eccentricity and fun.
At the center of the Love, Wine Berlin identity is Maxi — the cutest, coolest corgi and the brand’s charismatic “owner.” Maxi is the heart and soul of the brand’s story, a wiggly-tailed muse who inspired every illustrated corgi across the campaign. He became the anchor point for the entire illustrated universe.
I built a complete visual universe for Love, Wine Berlin — a surreal world where Maxi and a cast of outrageous characters inhabit colorful, dreamlike scenes. The style combines psychedelic color palettes with bold shapes, expressive character design, and richly detailed backgrounds.
Key visual elements:
Distorted perspectives and surreal, “trippy” layouts.
Saturated, high-contrast colors for immediate visual impact.
Playful, dynamic scenes that invite exploration.
The final series of illustrations and campaign visuals gave Love, Wine Berlin a brand presence that is impossible to ignore — eccentric yet premium, humorous yet highly polished.
The new visuals translated seamlessly from digital to print, helping the brand achieve a highly shareable, instantly recognizable aesthetic that resonated with its bold, adventurous audience.
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