SEZZEN is a chain of perfume reselling online stores. The name of the brand has two different origins – Ancient Egypt and Turkey. In Ancient Egypt the symbol sezen stood for lotus flower and was associated with the themes of creation, life and resurrection. In Turkey Sezen is a girl’s name and it means to understand something by intuition, to sense, feel, perceive.
Tools
Adobe Illustrator, Adobe Photoshop
My Role
Brand identity designer
What skills I used to create the project
Brand identity conceptualization, logo design, mockup design and presentation